Our powder shampoos

Powder-to-liquid shampoos: a natural revolution in personal care

At Less is More, we believe that clean beauty starts with rethinking the format. Our innovative powder-to-liquid shampoos offer a sustainable, refillable, and waste-reducing alternative to traditional bottled shampoos. Designed to deliver maximum impact with minimal environmental cost, our haircare powders reduce plastic waste, CO₂ emissions, and water usage—without compromising on results or pleasure.

Perfect for those seeking natural ingredients, pH-neutral formulations, and an eco-friendly routine, our powder-based products transform your haircare into a mindful ritual. From shampoos to shower gels and liquid hand
soaps, every product embodies the power of concentrated, water-activated powder.

A new standard: waterless, waste-free, and clean

Conventional liquid shampoos and shower gels are made of up to 90% water, packaged in plastic, and shipped across long distances. Our powder-to-liquid haircare
products flip that model. We deliver the active ingredients in concentrated powder form—you add the water at home.

This powder format reduces transport emissions by up to 90% and cuts out unnecessary packaging. Our ultra-fine powders are packed in recyclable paper sachets and dissolve in minutes to create rich, effective textures
tailored to different hair types and needs:

• Dry and curly hair
• Oily hair
• Dull hair
• Hair lacking volume
• Hair prone to dandruff

More than just clean ingredients

Instead of paying for bulky liquid products packed in one-way plastic packaging, and filled with water, our customers choose powder-based shampoos made from natural and effective ingredients. Our powder-to-liquid
formulations are over 99% naturally derived, vegan, and free from parabens, silicones, microplastics, artificial colorants, and any suspected endocrine disruptors.

Blended with exceptional fragrances developed by master perfumers at Givaudan, our powders activate with water to create surprisingly rich, creamy
textures. Whether your hair needs hydration, shine, strength, or balance, our powder shampoos offer high-performance care in a clean and concentrated format.

Sustainable beauty made in France

By eliminating excess water, plastic bottles, and unnecessary additives, our powder-to-liquid products deliver sustainable beauty with a dramatically reduced carbon footprint. Compared to traditional high-end personal care brands, our powder shampoos offer a four to six times lower CO₂ impact.

Everything is made in France with care and integrity—designed to make refillable, pH-neutral, and natural beauty products in powder form more accessible to everyone seeking simplicity, transparency, and mindful consumption.