we are here to prove a concept and drive a cause

we are not just a brand; we aim to be a catalyst for a better way of doing business and living life

we are freddy and julie, the co-founders and creators of the less is more concept range

Between us, we have 40 years of experience working at some of the biggest companies in the global cosmetics industry. Having seen how difficult it is for the big players to change, we decided to pioneer a different and more sustainable way for beauty and personal care. We’re making a difference by merging the principles of minimalistic luxury and the circular economy to create a movement – an opportunity for change.

a word from freddy

“I have always been passionate about beauty and personal care, and, as a minimalist myself, I like to have the very best and smartest products that can be. I very much believe that less can be more. I spent over 25 years working for some of the largest beauty companies in the world, and have realised that the industry is very polluting...

a word from julie

“As a mother of 2 girls, I am concerned about leaving a healthy and liveable planet for future generations. I am convinced that, to change the world, it is up to companies and brands to enable consumers with tangible solutions that allow them to change their habits. After having worked in the beauty industry for 15 years, across different categories and countries, I decided to take a degree in Business Sustainability Management at Cambridge University....

our principles

no compromise on product performance & quality
reduce carbon emissions
minimize waste
biodegradable formulations
expertly designed fragrances
keep products in use to preserve resources
less marketing noise & clutter
collaboration & partnership

how we are giving back

we are passionate about protecting our planet for future generations and focus on water preservation, energy efficiency, and waste reduction

We pledge to donate 20% of our profits to environmental NGOs in order to fund concrete projects that enable the preservation of our resources, the elimination of single-use plastic and the reduction of carbon emissions. We are also a proud member of the 1% for the Planet movement, and donate a minimum of 1% of our revenue to approved environmental nonprofit partners.

we are a movement

Join us in taking bigger steps with smaller footprints. In 2023, we want to take concrete and measurable actions, and you can help us to achieve them! See our objectives below:

50 000
single-use bottles avoided
35 000
square meters of depolluted beaches
10 000
kilograms of CO2 emissions saved

our team and collaborators

Friedemann Schmid
co-founder & president
Julie Garrigues
co-founder & go-to-market officer
Stephanie Chelala
product manager
Morgane Heitz Responsable Marketing Digital Less is More
Morgane Heitz
head of digital
Noa Bellaiche
chef de projet junior
Muriel Morelli
scientific affairs (ext.)

our partners

Click on each logo to learn more about our collaboration

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