Less is more is a new approach to beauty that encourages users to elevate their personal care consumption to a more intentional lifestyle. Our movement appeals not only to those sensitive to zero-waste practices but also to those seeking new experiences that promise unmatched sensory delight and pleasure in use.
OUR MOST POPULAR PRODUCTS
Discover personal care products that make a difference, with natural ingredients and unmatched effectiveness.

OUR MISSION
After more than twenty years spent working in the beauty industry, we realised that the focus was not right: too much water and fillers, too many unnecessary ingredients, too much plastic and not always enough high-quality ingredients.
We created Less is More to focus on what truly matters: high-end care ingredients, activated with water, made with natural-origin ingredients and formulated to respect the skin’s natural balance. One thing remained non-negotiable: sensoriality. Soft textures, a generous lather, and signature fragrances developed with master perfumers from French haute parfumerie.
Only the best. Nothing unnecessary.
Freddy & Julie
THOUSANDS
OF PEOPLE HAVE CHANGED THEIR HABITS WITH US, WHAT IF YOU WERE NEXT ?

"Reducing the active ingredients into powder - bravo for this French innovation."

"This shampoo changes our life!"

"A virtuous idea ! As sustainable as solids, as practical as liquids."

"Stylish, yet sustainable."
F A Q
How does a powder-to-liquid product work ?
Our products are formulated without water. You receive a paper sachet containing only the active ingredients in powder, to be simply mixed with water in a reusable bottle. Let rest for 15 minutes, to allow the ingredients to blend and activate and the final texture to form.
Do you offer a satisfaction guarantee ?
We believe in our formulas, but your satisfaction is essential.
If you’re not satisfied, you can contact us within 30 days of receiving your order and we will issue a refund. Find out more here.
This allows you to try our products risk-free, and allows us to stay attentive and continuously improve.
Is it as effective as a classic liquid shower gel or shampoo ?
Yes! The difference lies not in the effectiveness, but in the design. Once diluted, the product performs the same function as a classic liquid product: cleansing, foaming, and respecting the balance of the skin and scalp. Gently.
The pH is skin-neutral (5.5) to help preserve the skin barrier.
We chose to focus our budget on the quality of raw materials rather than on oversized and unnecessary packaging.
What are your delivery times ?
We prepare and ship your order as quickly as possible.
Delivery typically takes 3 business days within France and 4 to 5 business days within Europe, depending on the shipping method selected at checkout.
You will receive a confirmation email with tracking information as soon as your order is dispatched.
Why sell a product without water ?
Most liquid products are made up of 80–90% water. This means more transport volume and weight, and more plastic.
By removing the water, we reduce transport volume and offer a smart refill system.
You buy the bottle only once, then simply repurchase the refill sachets made from paper.
Less packaging, but higher-quality ingredients: that is the essence of Less is More.
Can I travel with it ?
Yes, it’s especially practical for travel.
You simply carry the empty bottle and the sachet, without weight or liquids in your baggage.
The sachet is thin, lightweight (around 29 g), and compact. We also offer a travel kit with mini sizes.
Is it complicated to prepare ?
Not at all. It’s simple and even fun.
- 1 sachet for a 250 ml bottle
- 2 sachets for a 500 ml bottle
Add water, pour in the powder, shake well, wait 15 minutes. Done.
How long does the product last and how long can it be stored ?
A 250 ml bottle provides around 50 uses, so approximately 45 days depending on your usage.
A 500 ml bottle lasts twice as long.
The product is prepared only when you need it and can be stored for at least 6 months once activated with water.
Why choose your products over supermarket brands ?
Our model is different. Rather than investing in mass marketing or single-use packaging, we chose to invest more in ingredient quality for better formulas:
- 99% natural origin
- Skin-neutral pH
- Made in France
- Refillable system
- Ultra-sensorial
You buy the bottle once. After that, you only repurchase the sachets. Less plastic, more meaning.
From what age can your products be used ?
Our formulas are suitable for the whole family from age 3.
We do not recommend them for babies or pregnant women due to the presence of natural essential oils.
Which shampoo is best suited for me ?
Our 4 powder shampoos:
- Oily hair: Purifying shampoo
Formulated with rhassoul, a volcanic clay known to absorb excess sebum, gentle white clay, and strengthening wheat protein. It purifies the scalp, regulates sebum, and restores lightness and volume from the roots.
- Dry, colored, or curly hair: Softening shampoo
Enriched with nourishing organic argan extracts, soothing organic oat, and protective wheat protein. It helps nourish the hair fiber, preserve color, define curls, and restore softness and shine.
- Dull, lifeless hair: Revitalizing shampoo
With revitalizing goji berry, acerola naturally rich in vitamin C, and smoothing wheat protein. It restores shine, vitality, and volume to tired, lackluster hair.
- Dandruff-prone hair: Anti-dandruff shampoo
With piroctone olamine, zinc gluconate, and wheat proteins. It reduces dandruff proliferation, regulates flaking, and soothes scalp irritation while respecting the scalp’s balance without drying.
Where are your products made ?
Our products are made in France, in Brittany. We prioritize local production to ensure quality control and reduce transport-related impact.



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