Privacy Policy


What are we talking about?

Personal data refers to any information that can be used to identify you, either directly or indirectly.

For example, your contact information (e.g., last name, first name, postal address), but also your location, an identification number (e.g., IP address), a photo, etc. are considered personal data.

This Privacy Policy applies only to natural persons, hereinafter referred to as "Data Subjects", whether they are individuals or professionals, with the exception of legal entities.

At Minimalist Labs we only collect personal data that is strictly necessary for the achievement of specific, explicit and legitimate purposes. The purpose of this Privacy Policy is to describe how we do this.

What are the applicable regulations?

This Privacy Policy is mainly based on two texts:

Regulation (EU) 2016/679 of 27 April 2016, hereinafter referred to as "RGPD" ;
Law n°78/17 of January 6, 1978 as amended, hereinafter referred to as the "Data Protection Act".

Where can I find the information that concerns me?

For maximum clarity, Minimalist Labs offers several sources of information:
This Privacy Policy explains how we handle your personal data when you browse our site;

The Terms and Conditions of Sale govern any purchase made through our site;
The Legal Notice provides access to all useful information about Minimalist Labs.


Article 1 : The person in charge of the treatment

According to the regulation (RGPD, article 7), the data controller is the entity that determines the purposes and means of the processing.

The controller of the personal data collected via the website is :

Minimalist Labs SAS
Simplified joint stock company with a capital of 26 500 euros
Registered office:
39 rue du Sentier
75002 Paris
RCS Paris B 901 204 271 


Article 2: How we process your personal data

For what purposes is your data processed?

When you browse our site, your data may be processed for the following purposes:

Contract management: customer account management, management of orders placed online and shipping/delivery/return to stock.
This processing is necessary for the execution of the contract or pre-contractual measures taken at the request of the person concerned.

Commercial prospecting by electronic means and personalization of advertising content.

This processing is based on the consent of the data subject.
Management of payments and invoices, and bookkeeping.
This processing meets a legal obligation.

Carrying out customer satisfaction surveys and studies: surveys, product tests, sales statistics and organization of competitions.
This processing is based on the legitimate interest of Minimalist Labs, consisting in the continuous improvement of our service and products.

Management of pre-litigation and litigation.
This processing is based on Minimalist Labs' legitimate interest in establishing proof of a right or contract.

How do we collect your data?

We do not collect your data other than through your own browsing (so-called direct collection).

By exception, as part of the "Sponsor a friend" program, we may collect your email address to offer you a discount coupon on your first order. In this case, one of your relatives will have mentioned your email address on our site and this is the reason why we will contact you (so-called indirect collection).

Is your information shared with third parties?

Minimalist Labs will only share your personal information with those recipients who need to know that information in order to process it for the purpose for which it was collected.

In this context, the service providers in charge of the following missions are concerned: Creation and management of customer accounts / Management of the order, shipping, delivery, return to stock / Payment and invoice management services / Hosting and management of the site / Management of customer satisfaction and organization of contests / Emailing advertising and deposit of cookies on your terminal subject to your consent / If necessary, the courts concerned, mediators, lawyers, bailiffs, accountants and auditors.

Is your data transferred outside the European Union (EU)?

Some of the personal data we collect may be transferred outside of the European Union, primarily to Canada and the United States, where Minimalist Labs' service providers are located.

In the event of a transfer, Minimalist Labs ensures that it is (i) made to a country that is the subject of an adequacy decision by the European Commission under Article 45 of the GDPR, or (ii) supported by appropriate safeguards under Article 46 of the GDPR, including the European Commission's standard contractual clauses, as well as technical and organizational measures to ensure a high level of data security and confidentiality similar to that required by the GDPR.

How long is your data kept?

We keep your personal data until the purposes for which it was collected are fulfilled. In some cases, a longer retention period is imposed on us by a legal obligation.

For example:
If you are not yet a customer, your personal data may be kept until you withdraw your consent to receive commercial prospecting, and up to 3 (three) years from the last commercial contact with us (e.g. when you click on an offer we send you).
If you are a customer, your personal data may be kept for up to 3 (three) years from the last purchase, and for up to 5 (five) years in intermediate storage (access only in case of litigation).

Invoices are kept for a period of 10 (ten) years.


Article 3 : Your individual rights

What rights do you have regarding your own personal data?

Right of access: you have the right to ask us to confirm that your personal data is being processed by our services. If necessary, upon request, we will send you a copy of your personal data that is being processed.

Right to rectification: you have the right to have inaccurate personal data processed by us corrected or completed.

Right to erasure: you have the right to have your personal data erased as soon as possible, in particular when they are no longer necessary for the purposes for which they were collected, or when you withdraw your consent on which the processing of your data was based.

Right to limitation: you have the right to obtain the limitation, i.e. the freezing of the processing of your personal data, in particular when they are necessary for the establishment, exercise or defense of your legal rights.

Right to object: you have the right to object at any time, for reasons relating to your particular situation, to the processing of your personal data. This right can only be opposed by Minimalist Labs for legitimate and compelling reasons or for the establishment, exercise or defense of legal claims.

Right to portability: you have the right to receive from Minimalist Labs the personal data you have provided to us in a structured, commonly used and machine-readable format.

How do you exercise this right?

You may exercise your individual rights with respect to your data by sending an email request to [email protected].

Your request will indicate the right(s) you wish to exercise. In accordance with Article 12.6 of the GDPR, where Minimalist Labs has reasonable doubts as to the identity of the person exercising his or her rights, we will be able to ask you for information necessary to confirm that it is you, such as a copy of your ID.

Do you have the right to file a complaint?

Yes, you do. If you feel that you are unable to exercise your rights, or wish to report a breach of the rules for the protection of your personal data, you have the right to lodge a complaint with the supervisory authority, the Commission nationale de l'informatique et des libertés (CNIL).

Article 4: The management of cookies

In order to improve the functioning of the site and to optimize your navigation, Minimalist Labs may deposit cookies, through subcontractors or partner companies.

But don't worry! We respect your privacy in all cases, and ask for your consent in accordance with the applicable legal framework.

These cookies allow us to measure the audience in order to improve the overall functioning of our site, to optimize your browsing experience by offering you personalized content, and to provide you with offers adapted to your interests.
In connection with the use of cookies, Minimalist Labs may process personal data about you as an independent data controller, or as a joint data controller with social networks.

However, please note that the cookies for some of the solutions we use are dependent on an external processor, who may, if you opt-in, process personal data about you under their own privacy policy.

You have the option of blocking the deposit of such cookies using your browser settings. When doing so, the configuration of each browser is different. As examples: Chrome™; Internet Explorer™; Safari™; Firefox™.

In accordance with the recommendations of the CNIL, the lifespan of the tracers we use is limited to 13 (thirteen) months, while the information collected through them will not be kept beyond 25 (twenty-five) months.


Article 5: Updating the Privacy Policy

Minimalist Labs may change this Privacy Policy from time to time.
If we wish to use your personal information in a manner different from that which we have previously disclosed to you, we will provide notice of such changes in a prominent place on our site.


Article 6: Disputes

This Privacy Policy is subject to French law.
In the event that a dispute arises regarding the validity, interpretation, or performance of this Privacy Policy, the parties shall endeavor in good faith to reach an amicable resolution.

In the absence of an amicable resolution, the dispute will be brought before the courts of the jurisdiction of the Court of Appeal of Paris, which shall have exclusive jurisdiction.


Article 7 : Contact

You can send us any question or claim by sending us an email at the following address: [email protected]