Redefining Coastal Luxury through Sustainable Innovation

Imagine the rhythmic sound of the waves, the salt air on your skin, and the effortless elegance of a world-class villa. At Less is More, we believe true luxury isn’t found in excess, but in the thoughtful details that respect the world around us. This is why we are thrilled to announce our partnership with ViaVilla, the ultimate curator of luxury beachfront living.

Your stay at ViaVilla just became even more sensorial. Our eco-conscious, ultra-premium cleansing range will now be featured in the bathrooms of these exceptional coastal retreats

Shared Values: the Art of "Less"

This partnership was born from a shared philosophy. Both ViaVilla and Less is More believe that high-end hospitality should be as intelligent as it is refined. Together, we are proving that a more sustainable lifestyle doesn't require a compromise on quality, it enhances the experience.

Innovation at the Heart of the Stay: Water-Activated Personal Care

To offer guests an experience that is both qualitative and responsible, ViaVilla has selected our signature powder-to-liquid personal care. This choice represents a major shift in how we care for ourselves and the planet, as the products are freshly mixed with water on-site.

A 90% Carbon Reduction: By transporting only the potent active ingredients rather than bulky water, we drastically cut down on transport-related CO2 emissions.

Minimalist Efficiency: This method reduces waste by 90% and optimizes storage. In the world of ViaVilla, where space and light are essential to the aesthetic, our compact refills allow for a clutter-free, serene environment.

A Curated Sensory Trio for Your Escape

Every product in this collection is designed to turn a daily routine into a wellness ritual, using natural, vegan, and French-made formulas:

Gentle Liquid Hand Soap (Cypress + Lavender): A calming aromatic blend that cleanses skin with soothing botanical notes.

Refreshing Shower Gel (Basil + Lemon): A bright, energizing infusion—perfect for revitalizing the senses after a day in the sun or surf.

Softening Shampoo (Argan + Oat): A nourishing, soap-free formula designed to balance and restore hair exposed to the sea breeze.

Small Gestures, Global Impact

Through this collaboration, every ViaVilla stay becomes a step toward more conscious consumption. It is proof that luxury, smart logistics, and skin-friendly care—powered by pH-neutral and soap-free formulas—can live in perfect harmony.

We look forward to welcoming you to this new sanctuary of well-being during your next seaside getaway. Get a 10% discount for all reservations in 2026 with the promo code Less is more.