Innovative, high-performance personal care, respectful of the planet

Natural beauty without compromise

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masterly crafted, high-end scents, rich in natural essential oils

exceptional fragrances

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+99% natural origin ingredients

Clean, gentle, and effective formulas.

Free from micro-plastic, parabens, or silicone

Sensory care with no compromises for your health or the environment.

Made in France

Designed and manufactured in France with expertise and precision.

Clean and vegan

Simple, transparent, and respectful products.

shower scene with foam and beautiful skin

Reveal a new beauty routine

Our products are more than just products: they represent commitments to both your well-being and the planet. Discover a range designed for you and the environment.

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They talk about us

"Reducing the active ingredients into powder - bravo for this French innovation."
"This shampoo changes our life!"
"A virtuous idea ! As sustainable as solids, as practical as liquids."
"Stylish, yet sustainable."

They tested and loved it

shake for change

shake for change

Simply add water to our powder, shake to activate, and enjoy luxurious textures with superior care and exceptional scents.

90% less packaging, 90% less CO2.

flowers on a paper backrgound

A gesture that makes a difference

Each product you purchase supports our mission to reduce plastic waste and preserve the planet for future generations. Together, we make a difference.

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The story behind less is more

From the first idea to our reusable bottles, discover how we created a brand that combines simplicity and sustainability

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Our Journal

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SOS dry hands: our tips for taking care of them in winter

SOS dry hands: our tips for taking care of them in winter

Winter, with its cold temperatures and dry air, isn't always kind to our skin. Our hands, in particular, often exposed to wind and harsh weather, tend to suffer from dryness. Fortunately, simple so...

Throwback to 2024 and best wishes for 2025

Throwback to 2024 and best wishes for 2025

Reflecting on an incredible 2024, we have celebrated a year of growth, collaborations and new products — thanks to you! Discover our achievements and our heartfelt wishes for a wonderful 2025 fille...

The Benefits of Wheat Protein for Hair

The Benefits of Wheat Protein for Hair

Wheat protein is an essential ingredient in hair care, widely valued for its ability to strengthen, hydrate, and restore damaged hair. Derived from wheat and similar in structure to keratin, it pen...