Innovative, high-performance personal care, respectful of the planet

Get more with less

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masterly crafted, high-end scents, rich in natural essential oils

exceptional fragrances

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+99% natural origin ingredients

Clean, gentle, and effective formulas.

Free from micro-plastic, parabens, or silicone

Sensory care with no compromises for your health or the environment.

Made in France

Designed and manufactured in France with expertise and precision.

Clean and vegan

Simple, transparent, and respectful products.

Our most popular products

Discover personal care products that make a difference, with natural ingredients and unmatched effectiveness.

Reveal a new beauty routine

We are elevating personal care from consumption to lifestyle. Discover a range designed for you and the environment.

Your journey starts here

Our complete range

They talk about us

"Reducing the active ingredients into powder - bravo for this French innovation."

Avantages Media

"This shampoo changes our life!"

Femina Media

"A virtuous idea ! As sustainable as solids, as practical as liquids."

Elle media

"Stylish, yet sustainable."

They tested and loved it

shake for change

shake for change

Simply add water to our powder, shake to activate, and enjoy luxurious textures with superior care and exceptional scents.

90% less packaging, 90% less CO2.

Our products

A gesture that makes a difference

Each product you purchase supports our mission to reduce plastic waste and preserve the planet for future generations. Together, we make a difference.

Discover our mission

The story behind less is more

From the first idea to our reusable bottles, discover how we created a brand that combines simplicity and sustainability

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Our Journal

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How to choose a shower gel: Everything you need to know about composition, ingredients, and tips for choosing the right one

How to choose a shower gel: Everything you need to know about composition, ingredients, and tips for choosing the right one

Shower gel is more than just a simple daily gesture : it’s a product that directly impacts your skin and the environment. Its composition varies widely from one brand to another, with ingredients t...

Why & How Often Should You Clean Your Hairbrush?

Why & How Often Should You Clean Your Hairbrush?

For many of us, a hairbrush is a daily essential. Yet, it can easily become a breeding ground for dirt and grime. So how often should you really clean it? And more importantly, why can this simple ...

Taking Care of Your Hair in Summer : A Vital Step for keeping them Healthy

Taking Care of Your Hair in Summer : A Vital Step for keeping them Healthy

As summer approaches and the sun starts to shine stronger, many of us remember to protect our skin, bring out the sunscreen, or drink more water. But what about your hair? Too often forgotten, it t...