
The role of water in cosmetics and why opt for water-free products?
Find out all about waterless cosmetics: benefits, increased efficacy and how washing care is revolutionizing your beauty routine.

purpose-driven innovation: our product development story
Discover our story of purpose-driven innovation in the beauty industry, where we challenged industry norms by creating...

from corporate constraints to altruistic rebellion: the birth of less is more
The birth of the [less is more] product range marks an altruistic rebellion against an industry that is wasteful and driven by greed...

Choosing paraben-free cleansing products
Find out why choosing paraben-free cleansing products is essential for the health of your skin: benefits and safe alternatives.

What's the difference between a shower gel and soap?
Discover the key differences between shower gel and soap: composition, pH, impact on the skin, to help you choose the one that best suits your needs.

What is a neutral pH shampoo? An essential balance for healthy hair.
Discover the importance of a pH neutral shampoo and how to chose the right one for your needs.