Journal

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How to clean your hairbrush: complete guide

How to clean your hairbrush: complete guide

Learn to clean your hairbrush effectively with our easy steps. Remove residues, bacteria, and extend its lifespan. Keep your hair healthy and shiny with regular cleaning.

woman beauty clean unsplash

What is "clean beauty"?

Discover everything about waterless cosmetics: benefits, increased effectiveness, and how waterless cleansers are revolutionizing your beauty routine.

SORGA and [less is more] partnership: facilitating responsible consumption in beauty

SORGA and [less is more] partnership: facilitating responsible consumption in beauty

We have equipped our revitalizing shampoo and softening shampoo with SORGA technology.

The role of water in cosmetics and why opt for water-free products?

The role of water in cosmetics and why opt for water-free products?

Find out all about waterless cosmetics: benefits, increased efficacy and how washing care is revolutionizing your beauty routine.

purpose-driven innovation: our product development story

purpose-driven innovation: our product development story

Discover our story of purpose-driven innovation in the beauty industry, where we challenged industry norms by creating...

from corporate constraints to altruistic rebellion: the birth of less is more

from corporate constraints to altruistic rebellion: the birth of less is more

The birth of the [less is more] product range marks an altruistic rebellion against an industry that is wasteful and driven by greed...