for the first time, a high-quality shower gel that is also clean and sustainable

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less is more is a new brand - made in France - and committed to making a real change !

Discover masterly crafted scents, rich in natural essential oils and surprisingly luxurious, moisturizing and foaming textures. Simply mix our clever powders with water, to recreate superior quality, 99% natural liquid shower gels.

highly potent cleansing agents of vegetal origin
natural origin moisturizers & antioxidants
crafted unique scents
scents crafted by the world’s best perfumers
no microplastics, parabens or silicones
vegan, cruelty-free & made in France

why waterless?

Our refills come without water, which represents up to 90% of most conventional beauty products. We only deliver the pure active ingredients in water-soluble powder, for you to fill into a bottle and mix with water in your home. Shake to activate, to enjoy liquid products with 90% less environmental footprint 

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what's in it?

Our formulas are over 99% of natural and vegetal origin, clean, free from suspected endocrine disruptors, micro plastics, colorants, parabens, silicones, SLS and other nonsense. They are also vegan, cruelty free and Made in France. 

Packed in minimalistic paper sachets, they are easy to ship (they fit in any letter box) and space efficient to store in your home.

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as seen in

we are a movement

Join us in taking bigger steps with smaller footprints. In 2023, we want to take concrete and measurable actions and you can help us to achieve them! 

50 000
single-use bottles avoided
35 000
square meters of depolluted land
10 000
kilograms of CO2 emissions saved

keep up with our movement

we will not spam you

thank you for joining the movement
together, we can take bigger steps with smaller footprints