less is more is a new brand - made in France - and committed to making a real change !
Discover clean formulas with surprisingly luxurious, moisturizing and foaming textures - and unique scents. Simply mix our clever powders with water at home, to recreate superior quality, 99% natural liquid shower gels.
our shower gels
why waterless?
Our refills come without water, which represents up to 90% of most conventional beauty products. We only deliver the pure active ingredients in water-soluble powder, for you to fill into a bottle and mix with water in your home. Shake to activate, to enjoy liquid products with 90% less environmental footprint
what's in it?
Our formulas are over 99% of natural and vegetal origin, clean, free from suspected endocrine disruptors, micro plastics, colorants, parabens, silicones, SLS and other nonsense. They are also vegan, cruelty free and Made in France.
Packed in minimalistic paper sachets, they are easy to ship (they fit in any letter box) and space efficient to store in your home.
as seen in
“Have you ever noticed that the main ingredient in your cosmetic products is... water? The principle of Less is More - a new brand of waterless cosmetics - is to add the water yourself, at home, in order to reduce waste. Their packaging is ecologically designed, and their formulations are super clean. What more could we ask for?”
“Many personal care products are made up of 90% water and cheap ingredients, packaged in single-use bottles to be shipped over thousands of kilometers, which generates pollution and greenhouse gas... If you think about it, this doesn’t benefit us.”
Why does this shampoo change our lives? It’s as good for our hair as it is for the planet - made with natural ingredients (such as argan and oat as well as goji berries and acerola) in the form of powdered concentrates. To create the final liquid product, you mix the powder with water from your tap, in a reusable bottle.
The result? Ultra-silky hair and 90% less packaging and carbon emissions.”
“A beautiful recycled PET bottle in which you mix the Less is More powdered concentrate with water from your tap at home, creating your ready-to-use liquid shower gel.”
“Stylish, but sustainable.”
In a shampoo, a shower gel, a liquid hand soap, there is 90% water !
So when you buy such a product, not only it's heavy, it's unnecessary carbon emissions, but 90% of it is water!
So 2 beauty professionals had the idea to only provide the active ingredients in powder, and you then fill and mix them with water in your home.
It's called "less is more", and it's a real innovation. Bravo !
we are a movement
Join us in taking bigger steps with smaller footprints. In 2023, we want to take concrete and measurable actions and you can help us to achieve them!
keep up with our movement
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