less is more
Natural and sustainable beauty innovation, pioneering a new approach to personal care.
redefining the beauty standards of tomorrow
Simply mix our powders with water from your home and shake to awaken all your senses with luxurious, moisturizing textures that are of 99% natural origin.
Let's change our habits for a more responsible consumption - with no compromise on ingredient effectiveness, beautiful textures and the pleasure in use.
our offer for the holidays
less can be more
We believe in the power of minimalism, and show a new way for innovative personal care : multi-sensory, waterless, natural and healthy.
We select only the best ingredients to create expert, dermatologist tested products with proven effectiveness.
what's in our formulas
A highly foaming and very gentle cleansing agent, made from RSPO certified coconuts.
A highly moisturizing complex derived from the fermentation of fruit sugars.
A duo of natural gums and a polysaccharide for a surprising, ultra-luxurious texture.
An antioxidant derived from citrus fruits, to protect your skin from external aggressions.
Aromatic essences blended for a sensory awakening of all your senses.
our refills
Eco-designed and made in France.
25g of powder for 250ml of liquid product.
Easy to carry and store, they fit easily into your mailbox.
90% less carbon footprint, 90% less packaging.
our sustainable bottles
Refillable and reusable for years
Made in Italy from 100% upcycled PET
10 times less carbon footprint than glass
Amber color to preserve ingredients
as seen in
“Stylish, but sustainable.”
less is more: dire non au gaspillage
l'histoire: le duo formé par Julie Garrigues et Freddy Schmid a fait ses armes dans de grandes entreprises de cosmétique avant de se lancer. Sa conviction: l'urgence de proposer des voies de consommation alternatives durables, avec un impact réduit sur l'environnement. Plus qu'une marque, less is more (littéralement "moins, c'est plus" se conçoit comme un mouvement d'avenir et s'engage à verser 20% de ses bénéfices à des ONG environnementales.
La promesse: Tout est pensé pour retirer le superflu dans les formules et les emballages ainsi que dans le cycle de fabriquation et de distribution des produits. Shampooing, gel lavant main et gel douche...la gamme se compose basiques sous forme de poudres à 99% d'origine naturelle, auxquelles il suffit d'ajouter de l'eau, dans un flacon écoconçu et rechargeable.
“Many personal care products are made up of 90% water and cheap ingredients, packaged in single-use bottles to be shipped over thousands of kilometers, which generates pollution and greenhouse gas... If you think about it, this doesn’t benefit us.”
Why does this shampoo change our lives? It’s as good for our hair as it is for the planet - made with natural ingredients (such as argan and oat as well as goji berries and acerola) in the form of powdered concentrates. To create the final liquid product, you mix the powder with water from your tap, in a reusable bottle.
The result? Ultra-silky hair and 90% less packaging and carbon emissions.”
In a shampoo, a shower gel, a liquid hand soap, there is 90% water !
So when you buy such a product, not only it's heavy, it's unnecessary carbon emissions, but 90% of it is water!
So 2 beauty professionals had the idea to only provide the active ingredients in powder, and you then fill and mix them with water in your home.
It's called "less is more", and it's a real innovation. Bravo !
“Have you ever noticed that the main ingredient in your cosmetic products is... water? The principle of Less is More - a new brand of waterless cosmetics - is to add the water yourself, at home, in order to reduce waste. Their packaging is ecologically designed, and their formulations are super clean. What more could we ask for?”
