The Art of “Less”: Why Make Things Complicated?

We live in an era defined by acceleration. Our days feel like an endless race with no finish line: commute, work, sleep, endless notifications, overloaded calendars, unread messages. Time seems to slip away faster than before, and yet we constantly feel behind. In this permanent rush, one phenomenon has crept quietly into our lives: overconsumption. It has become so ordinary that we hardly notice it anymore.

We accumulate relentlessly: clothes worn once, objects we don’t truly need, beauty products with ever-sparkling promises. The bathroom is the perfect example of this logic. It overflows with half-used bottles, creams shouting dazzling slogans, shampoos that are almost identical except for their packaging. Sometimes we even forget what we already own, as cupboards become little museums of the unnecessary. And despite all this, one feeling persists: something always seems to be missing.

This “always more” mindset is deeply ingrained. Advertisements, social media, and fleeting trends push us to believe that in order to be happy, we must constantly own more, buy the latest thing, multiply complex routines. But in chasing this excess, aren’t we missing what truly matters?

Minimalism as a Response to Overconsumption

Minimalism is neither deprivation nor a passing trend. It is a genuine response to a society oversaturated with objects and demands. It is an intentional choice: to slow down, refocus, and make space to breathe again. In the bathroom, this means replacing ten different products with two carefully chosen essentials, choosing transparency over complexity, and restoring meaning to our daily rituals.

Because with fewer objects and fewer constraints, life becomes better. Space opens up, the mind feels lighter, routines flow more smoothly. And paradoxically, it is often with less that we gain more: more time, more serenity, more alignment with our values.

Minimalism goes beyond objects. It is a philosophy of life. In Japan, the concept of Ma celebrates the space between things, the silence that allows beauty to emerge. In Denmark, Hygge embraces simplicity, comfort, and the warmth of shared moments. In our fast-paced Western lives, these cultural inspirations remind us that happiness is not found in accumulation, but in the essential.

Minimalism invites us to savor the present, to slow down, to consume consciously. It is a way of regaining control of our daily lives, of escaping the illusion that “more” always means “better.”

Less is More: A Conscious Choice for Simplicity

This conviction lies at the heart of Less is More. Our mission is simple: to lighten routines, making them more effective, more respectful, and more meaningful.

We do not rely on flashy packaging designed to seduce at any cost. We do not multiply unrealistic promises that eventually disappoint. We do not create endless formulas whose names only chemists can decipher.

Instead, we have chosen clarity.
We offer a powder to be reconstituted with water, a simple, almost playful gesture that restores meaning. Our formulas are minimalist, vegan, and natural, designed to be gentle on the body and respectful of the planet. No excess, no artifice.

This is where the beauty of “Less” lies: when there is no excess, every ingredient matters, every gesture becomes more precious, every product regains its true value.

Powder: An Alternative That Changes Everything

In a world where most liquid shampoos and shower gels are composed of more than 90% water, we decided to rethink the product from the ground up. Why transport water, store water, and pay for water, when it already flows from our taps?

With powder, everything changes. Lighter to transport, more compact to store, it drastically reduces single-use plastic. It’s a gesture that makes sense, both for individuals and for the planet. In just a few moments, the powder transforms into a generous, foamy, sensorial texture that gently cleanses skin and hair.

But beyond the technical innovation, this is a symbolic revolution. It reminds us that even our most ingrained habits can be reimagined. It proves that it is possible to do things differently, to do better, with less. Each bottle of powder is not just a product, but an invitation to reinvent our routines.

Returning to the Essential: A Gentle Revolution

Adopting a minimalist bathroom routine is not just about changing products. It is about embracing a new way of life. It is deciding that our simplest gestures can also carry meaning. It is rejecting the “always more” mindset, restoring value to every object we keep, and rediscovering the satisfaction of a simpler life.

This transformation goes beyond the bathroom. It extends to the kitchen, the wardrobe, the office. It influences the way we travel, how we consume media, how we manage our time. Minimalism is not about depriving ourselves—it is about liberating ourselves. It is about creating space, silence, and breathing room.

And this gentle revolution does not need to be imposed. It unfolds at each person’s own pace. Some begin by decluttering a single drawer. Others by replacing ten creams with one universal product. The starting point does not matter: every small step counts.

At Less is More, we believe this revolution begins with daily gestures. A shower, a shampoo, washing your hands. Simple moments, made more conscious.

Because the essential never needed to be complicated.
Because a simple powder can reinvent a routine.
And because, now more than ever, Less truly is More.