Explore the deep, sensorial connection between colour, scent, and emotion.

NEW LIMITED-EDITION

25 g makes 250 ml of finished product — without shipping water you already have at home.

REFILLABLE POWDER-TO-LIQUID PERSONAL CARE

DISCOVER OUR PRODUCTS

Every formula is pH 5.5 — the same balance as your skin

KINDER TO YOUR SKIN, BY DESIGN

Discover skin-neutral care

From powder to liquid. Less waste. More performance.

SIMPLY SHAKE TO ACTIVATE

GET STARTED

NEW: ANTI-DANDRUFF SHAMPOO with piroctone olamine 1% + zinc gluconate.

NO COMPROMISE BETWEEN EFFICACY AND CARE

FIND OUT MORE

What we leave out matters just as much as what we put in.

GET MORE CARE WITH LESS WASTE

Carefully selected for their purpose and performance.

2 minutes to analyze your needs and find your personalized routine.

FIND YOUR PERFECT MATCH

TAKE THE TEST

JOIN THE MOVEMENT

THOUSANDS OF PEOPLE HAVE CHANGED THEIR HABITS WITH US, WHAT IF YOU WERE NEXT ?

AS SEEN IN THE PRESS

"Reducing the active ingredients into powder - bravo for this French innovation."

Avantages Media

"This shampoo changes our life!"

Femina Media

"A virtuous idea ! As sustainable as solids, as practical as liquids."

Elle media

"Stylish, yet sustainable."

OUR MISSION

After more than twenty years in the cosmetics industry, we realized one thing: too much water, too many unnecessary ingredients, too much plastic and not always enough standards.

We created Less is More to focus on what truly matters: high-performance care, made with naturally derived ingredients and formulated to respect the skin’s natural balance. One thing remained non-negotiable: sensoriality. Soft textures, a generous lather, and signature fragrances developed with master perfumers from French haute parfumerie.

Keep the best. Remove the unnecessary.

Supported by trusted partners

Creating a new generation of beauty products takes expertise, commitment and collaboration. Since the beginning, Less is More has been supported and recognised by organisations who believe in our mission: making high-quality personal care products with less waste, less transport and more value in the formula itself.

F A Q

Still have questions? We’re available 24/7 to help at hello@lessismore.co

Blog: The Dissolve

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What is the best shower gel? (including powder-to-liquid)

What is the best shower gel? (including powder-to-liquid)

"What is the best shower gel?" depends on your skin. Here are the 6 things to check, how to compare powder-to-liquid shower gels, and which of ours suits which skin.

Where to find less is more in Paris

Where to find less is more in Paris

Looking for less is more in Paris? Find our refillable powder-to-liquid shampoo, shower gel and hand soap at La French Beauty in the 2nd arrondissement, or order online.

Powder shampoo vs liquid shampoo: what's the real difference?

Powder shampoo vs liquid shampoo: what's the real difference?

Powder-to-liquid shampoo works like a classic liquid one, without the shipped water. Here's how it works, how it compares, and what to expect.